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SLANE IRISH WHISKEY LAUNCHES IN UK BARS

Brown-Forman, a leader in the whiskey industry, today announces that Slane Irish Whiskey, a unique, triple casked blend of exceptional Irish whiskey, born on the historic grounds of Slane Castle in the Boyne Valley, Co. Meath, will be available in select bars across the UK from June. Created by Brown-Forman working with the Conyngham family of Slane, this unique Irish whiskey combines the traditions of the past with the emergent Ireland of today.Slane Irish Whiskey is a smooth balance of the highest quality grain and malt Irish whiskies. The whiskey is enhanced by a signature triple casked blending method using virgin American oak, seasoned American whiskey and Oloroso sherry casks from Spain. The unique process of maturation gives Slane Irish Whiskey a more complex and robust flavour, while retaining that warm, Irish smoothness.

Notes of fruit and spice entice the palate while the blend sweetens with layers of rich caramel, vanilla and butterscotch. The result is a bold yet smooth spirit unlike traditional blended Irish whiskeys.

COLOUR: A warm, golden topaz with hues of rich toffee

NOSE: Complex fruit with drizzles of caramel, butterscotch and vanilla; brown spice and toasted oak

TASTE: Spicy at first but quickly sweetened with rich caramel, vanilla and butterscotch atop a deep layer of dried fruit

FINISH: Lingering hints of dry fruit and caramelised sugar

Brown-Forman, working with the Conyngham family, are in the process of building the state-of-the-art Slane Distillery on the grounds of the Slane Castle Estate. The distillery is the first built by Brown-Forman outside of the United States. Both the distillery and visitor experience centre will open in summer 2017, inviting the public to learn more about the stories behind the whiskey, and the unique creation process. The distillery is being built into the renovated 250 year old gothic farm buildings of the castle and showcases the revival of the historic architecture and castle grounds. The distillery will feature column and pot stills which, once up and running, will create an exciting range of expressions for the future.

John Hayes, chief marketing officer at Brown-Forman, commented:  “We are thrilled to be working with the Conyngham family on producing this unique Irish whiskey. From the state of the art distillery within the grounds of the historic Slane Castle, to the unique triple casked maturation process, we believe Slane Irish Whiskey will be loved by bartenders and consumers alike. The commitment and investment by Brown-Forman comes at an opportune time for the sector which is experiencing unprecedented global demand. As we expand our global whiskey portfolio, Slane will play a key role.”

Slane Irish Whiskey will be available in the below bars nationwide:

  • The Hideout, Bath
  • The Sun Tavern, Bethnal Green
  • London Cocktail Club, London
  • Ladies and Gentlemen, Kentish Town
  • Old Street Records, London
  • Venn Street Records, London
  • East Village, Leeds
  • Kelvingrove Café, Glasgow
  • The Finnieston – Glasgow
  • Hamiltons, Edinburgh
  • The Blackbird, Edinburgh
  • Voyage of Buck, Edinburgh
  • Treacle, Edinburgh

For more information about Slane Irish Whiskey, please visit www.slaneirishwhiskey.com, like us on Facebook at www.facebook.com/slanewhiskey, on Twitter at @SlaneWhiskey and on Instagram at @SlaneWhiskey.

0425 - Slane - Export Bottle - 70cL

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