Using the power of scent to connect with customers
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Studies have shown that smell is intricately linked to memory and emotion, making it the most powerful of all our senses. By harnessing the power of scent, businesses can build important connections with their customers that go far beyond transactional, according to phs Greenleaf. Scent marketing, as it has come to be known, creates an invisible bond with a business’ customers that elicits positive emotions and can influence customer behaviour.
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