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Brintons commercial: Combining heritage and luxury carpet design

Heritage carpet company Brintons has been at the forefront of the global woven carpet industry for more than 230 years. Brintons has expert designers, sales teams, project managers and agents in all major markets around the world, as well as manufacturing capabilities in UK, Poland, Portugal and India. From palaces to hotels, restaurants to public buildings, convention centres, airports and cruise ships, Brintons has a long history of contributing to the world’s most stunning & beautiful interiors.

Innovative carpet design

Brintons offers a variety of product specifications to meet a wide range of commercial applications. From its Axminster carpet where each tuft of yarn is woven and locked into place by shots of backing yarn to create a strong, integrated three-dimensional structure, to the Wilton carpets that are made on face-to-face looms where two carpets are woven at the same time, achieving textures from hard twists to super-plush velvets, Brintons can create bespoke carpet designs that incorporate multiple colours and yarn combinations.

Heritage projects

In January 1999, Brintons was given special permission to use the Grand Staircase in the derelict former Midland Grand Hotel building (now the St Pancras Renaissance) as the backdrop for the photographs that were used in its ground-breaking ‘some things in life wear better than others’ advertising campaign. The campaign was built around a series of elegant costumes that were designed by Vivienne Westwood but made from Brintons Axminster carpet.

After this campaign, Brintons was asked to create a dramatic feature inside the luxurious hotel – this time as a stunning permanent floorcovering. Installing 15,000 m2 of its premium-quality Axminster carpet, Brintons designed suitable contemporary carpets that have been installed in the main public areas, guest rooms, corridors, business and function suites and private apartments at the hotel.

An archive steeped in history

The Brintons Archive Collection is one of the world’s most comprehensive and extensive commercial design archives, amassed since its beginnings in 1783. This industry-leading design resource has been collected and referenced over more than two centuries of carpet manufacturing. Restored and preserved by Brintons’ dedicated archivist, the collection includes many hand-painted designs, artworks and sketches from 1790 to the present day, some from noted designers – Brintons are proud to have original designs from the company of William Morris (Morris & Co), hand painted designs from Voysey and Lewis F Day and work from Matisse, Robin Day and Christopher Dresser. The archive library is a facility unique to Brintons and is an invaluable resource to designers, conservators, decorators, and contractors worldwide.

International design

With a strong focus on heritage landmarks in the UK, Brintons also works with leading companies in international markets to create bespoke designs for a variety of sectors. Projects include Singapore’s Changi Airport Group supplying 75,000 sqm carpets to the airport’s buildings, Celebrity Edge Cruise Ships and the luxury hotel W Philadelphia.

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