With summer in full swing, Magners, the original Irish cider, has launched a new 5L keg and 330ml can multi-pack, meaning cider drinkers can easily share their favourite beverage with family and friends across the sunny season.Two brand new formats for the No. 1 packaged apple cider brand, this generous keg and 330ml multi-pack will begin listings in national retailers from late May. The 5L mini-keg has a RRP of £15 and the 330ml can is available as a multi-pack of 12 with a RRP of £6.99.
The keg holds five litres of Magners Reserve, a slightly higher ABV liquid than Magners Original (5.5% compared to 4.5%) based on the same great recipe and bursting with even more flavour. The convenient 330ml cans chill quicker, take up less room in the fridge and allow the cider to stay cooler for longer.
We all know cider is enjoyed all year long, but especially in the Summer! A refreshing choice for drinkers looking for a taste of the sunshine, Magners sales rise in the hotter months – increasing its market share by almost 10%* – showing both new formats will be welcome additions to summer get-togethers across the country.
The launch coincides with Magners exciting new marketing campaign – Seize the Summer – which kicked off this month. The campaign features a series of sun-drenched events across the UK to get cider drinkers in the mood for making the most of sunnier climes! Magners has partnered with EasyJet Holidays to run a special ‘Seize the Summer’ on-pack promotion (which will appear on the 330ml can multi-pack) for cider drinkers to win a trip to one of Europe’s most popular holiday destinations.
With increased profile around the brand, it’s the perfect time to launch these new formats – especially as Magners Original is experiencing an impressive growth in volume of 27.8%* outperforming a flat market.
Janette Murray, Magners Brand Manager says: “We know that enjoying an ice-cold Magners with friends is important to cider drinkers and, as we kick off our Seize the Summer campaign, this is the perfect time to launch these new additions to our range.
“Our new Magners Reserve 5L keg and 330ml can multi-pack present a great opportunity to drive volume with the brand. They’re designed to share with family and friends and are ideal for enjoying at BBQs, garden parties and special events all summer long and beyond.”
F: Magners Cider