MILLENIALLY MINDED MINDFUL CHEF BELIEVE THAT HEALTHY RECIPE BOXES ARE THE KEY TO BUOYANT SHARE PRICES

Robert Grieg-Gran, co-founder and Co-CEO of the UK’s favourite recipe box delivery service, Mindful Chef, states:

“Blue Apron has gone from an idea to a $2 billion public company in less than 5 years.  How their share price compares to their last private fundraise says more about the frothy valuations in US venture capital than it does about the phenomenal success achieved by Matt and his team.”

Robert’s comments come in the wake of New York startup Blue Apron’s announcement yesterday that they would be lowering their IPO to $10 per share amid concerns that Amazon’s and Whole Food’s intentions to merge could threaten startup growth.

Robert and the Mindful Chef team remain optimistic about opportunities for growth in the UK.

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