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30 Euston Square, the award-winning conference, meetings, and events venue, announces it is up 17.3% in revenue after an exceptional year in event bookings across the venue.

Since the start of 2023, 30 Euston Square has hosted 1,056 events with 43,000 guests, seeing a booking increase of 13% in comparison to last year. The venue attributes its success to the pent-up demand for events, with an increase in large conferences and events being booked by international companies looking to expand their market in the UK and Europe.

With a multitude of versatile spaces which can be tailored to suit individual needs, from total branding to one-on-one engagement, 30 Euston Square also saw an increase in full venue hire, marking the return of large-scale events post-pandemic. Spaces such as the Exam Centre with 14-individual rooms, saw an uplift in bookings too, with organisers looking for more personalised event experiences to connect with attendees.

This year also marked the appointment of new Executive Chef, Alessandro Negro, who has developed the event packages and private dining menus with a focus on the finest seasonal, British ingredients.

30 Euston Square’s work has been recognised by several awards this year, including Best Venue Customer Service (Up to 500 Theatre Style) at the Conference & Event Awards and Best Venue for Events with under 750 attendees at the London Venue & Catering Awards 2023.

Luiz Mazzari, General Manager at 30 Euston Square comments: “We are incredibly delighted to exceed our targets with a record number of bookings this year. Across the last 12 months, we have achieved so much which is a true testament to the hard work and dedication of our team. Looking ahead to 2024, we are optimistic that conference and event bookings will continue to grow as organisers continue prioritising face-to-face interactions, while we are also predicting a further increase in large events, including full venue hire, along with experience-led packages for corporate bookings.”

Located in the heart of central London and near major transport hubs, 30 Euston Square offers a wide variety of event and conference spaces across seven floors, including its 300-seat auditorium, 18 meeting rooms, 6 heritage rooms, 2 elegant state rooms, 41 boutique bedrooms and a rooftop terrace.


30 Euston Square

United Kingdom

I: @30eustonsquare | F: @30EustonSquare | L: @30EustonSquare


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