Speak to any experienced marketer and they will be able to reel off the famous “seven Ps” that define the profession: Product, Price, Place, Promotion, People, Process and Physical evidence. This is a good place from which to begin a journey towards understanding the present and future impact of Artificial Intelligence (AI) on marketing – […] More
Get ready for World Nutella® Day with a chance to win an all-new Nutella® Manual Dispenser! Ferrero Foodservice is kicking off the new year by giving operators the chance to get their hands on the exclusive, new-to-market Nutella® Manual Dispenser to help celebrate World Nutella® Day (5th February 2025). As 2024 saw the launch […] More
If we reflect on the defining moments of this past year, many of them are intrinsically tied to major sporting events. From global spectacles such as the Paris Olympics and UEFA Euro 2024 in Germany to iconic annual events like the Tour de France, FIFA World Cup, and the nearly weekly Formula 1 and MotoGP […] More
Euro 2024, as with all UEFA European Championships, are complex events. It brings a collision of operational, legal, HR and commercial. With an estimated 2.5 million tickets available before and over 400,000 additional international visitors expected by the end of the tournament, the logistical and hosting demands are immense. The month-long event is set to […] More
What are the top trends in hospitality right now? What is the business outlook for the hotel industry, and are we looking at a bright future? In no particular order, here are five trends that hoteliers tend to mention when I talk to them. 1. The experience is becoming everything In luxury especially, the consumer […] More
If you’re looking to enhance your trade and boost footfall this spring/summer, big and beautiful hanging baskets will help to draw customers in and increase spend. And now is the time to start thinking about them, according to phs Greenleaf, which has been providing interior and exterior plants and landscaping services to the hospitality industry […] More