The way that your restaurant is represented is essential for customer acquisition and retention. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.
There’s many paths you can take to ensure you enhance your brand image. From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention.
Insight from customers
Believe it or not, 76% of adults in the UK have said that the experience they have in-store is more important than the product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.
Research released by one organisation found that 80% of businesses feel as though they deliver a magnificent service. However, only 8% agree. So, it’s crucial that your brand makes a good first impression as 48% of consumers have stated that they are likely to become more loyal after their first purchase; if the service is good. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so, if your first impression is worthwhile, it could lead to additional business.
Your business’ new direction
No matter what size your business is, having a uniform is essential. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).
If you give your staff a lax dress code, you will find yourself spending time and money monitoring what they wear — implementing a specific dress code removes this aspect. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.
If you want to deliver the best service, you should also consider upskilling your staff. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.
Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?
This article was provided by business wear company, Dimensions.
