To celebrate The Royal British Legion’s Poppy Shop and highlight the importance of remembering former war veterans and supporting existing ones, Burleighs Gin has created The Royal British Legion Poppy Gin.
Available exclusively from the Poppy Shop, the Royal British Legion’s online shop, for £34.99, 100% of profits are donated to the charity, helping to provide life-long support to the armed forces community.
Distilled on a copper pot still and developed over 16 months to create the perfect recipe, the Poppy Gin uses Burleighs’ signature woodland base of botanicals, including silver birch, dandelion, burdock and elderberry, with a hint of citrus tones to create a smooth, easy-to-drink gin. Developed by master distiller, Charlie Hendon, the exclusive gin has the perfectly balanced addition of poppy seeds, paying homage to the charity and its annual Poppy Appeal.
Encased in a unique bottle designed by Burleighs’ in-house designer Sam Munton, the bottle features cascading poppies and accents of red, inspired by the red poppies that are synonymous with The Royal British Legion.
Charlie Hendon, the master distiller at Burleighs Gin said: “It’s an honour to create a gin to support all the fantastic veterans and the armed forces community we have in Britain. Whilst the Poppy Appeal is a long-standing and well-recognised campaign, with the current times we’re living in and the Covid-19 pandemic hindering fundraising efforts, we want to ensure funds are raised and this is the best way we know how.
“The Poppy Gin first launched in September and sold out overnight, which we’re extremely proud of and we’re glad it was so popular – the second batch of bottles has been available in the lead up to Remembrance Sunday and Remembrance Day and will still be for the coming months, so we urge everyone to purchase a bottle to support the armed forces community – there’s no better time to enjoy an at-home gin and tonic, than in lockdown!”.
While Sam Watson, commercial director at Burleighs Gin added: “Understandably many volunteers can’t assist in fundraising efforts this year because of the risk posed by Covid-19, but the need for services and commitment to helping members of the armed forces community who need it, never ceases. We’re very thankful to be able to help raise money for the legion through sales of the Poppy Gin.”
Burleighs suggests serving the Poppy Gin with a crisp and classic tonic, plenty of ice and a fresh citrus wedge.
Available to buy from the Poppy Shop here: www.poppyshop.org.uk/products/the-royal-british-legion-poppy-gin and in stores, the gin is £34.99 and is available year round.
The Royal British Legion Poppy Gin is 70cl with a 40% ABV.