A brand new and innovative concept is launching to help chefs get back on their feet after the pandemic. 21Blox is a restaurant that empowers talented chefs by providing them with a well-managed platform to launch their new culinary concepts. The business has opened their applications this week for chefs to register their interest in getting involved.
Typically, a week is divided into 21 mealtime blocks; 7 breakfasts, 7 lunches and 7 dinners. This is the basis of the concept, giving the inspiration for the name, 21Blox. Through a shared economy, chefs will be able to take control of set blocks each week, serving their own menus, launching their own concepts and introducing their brand. It will give them the opportunity to showcase their talents and make a profit, whilst the industry is recovering from the pandemic.
The pandemic has hit the hospitality industry hard, with constant closures and uncertainty. It’s going to take a long time for chefs to recover from this and recoup the lost time, profits and creative opportunities they have missed out on. 21Blox is offering professionals a helping hand to get back into business and doing what they are passionate about.
21Blox is an easier route into restaurant ownership. Usually there is an entire year’s operating costs required for start-ups, which is raised through venture capital, loans and other avenues. During the current economic climate now is simply not a realistic time for chefs to be starting their own restaurants independently. 21Blox’s mission is to offer an affordable platform for talented chefs, making them more attractive to future employers and investors.
The concept was developed by Tracy Kohl, a yacht chef who planned to retire later this year. However, when the pandemic hit, she wanted to find a way of investing in passionate and talented chefs who are looking to launch their own brand. She is now dedicated to reducing the risks, stresses and financial burden of restaurant ownership and empower those who have a passion for hospitality.
Founder, Tracy Kohl says “The art of being a chef seems to be slowly eroding away by an uncertain economy, disappearing employment opportunities, and developments in AI. Restaurants could soon suffer the same fate as high street retail. We aren’t ready to see independents become instinct. They should be able to expand organically like the big competitors are able to do financially. We want to be able to help talented chefs make their dreams of owning an independent restaurant a reality”.
To register their interest, all chefs need to do is input their details on the online form on the 21Blox website.
