A new kind of spirit for a new kind of consumer: The Lower ABV, Low Calorie, Sugar Free Spirit redefining the Gin category.
There’s one category in the drinks market that is yet to have its day in the sun: Mid-proof spirits and it’s really going to challenge traditional guidelines. Introducing LUXLO-For Gin Lovers, a category-creating spirit which delivers exactly what consumers really want; a lower ABV, lower-calorie, juniper-led spirit that is full of flavour.
LUXLO-For Gin Lovers is only 28kcal per 25ml measure with an ABV of 20% – making a LUXLO just ½ a unit* per serve and a considered serve at that. With the same measure of spirit containing less alcohol than full-strength gins, LUXLO offers on trade operators a high-quality hand distilled spirit in premium packaging. It is also priced accordingly to ensure that the margin for vendors is equal to that of full-strength spirits.
All research points to a drinker who chooses lower ABV, lower sugar, lower calories, and full flavour. LUXLO – For Gin Lovers, is going to be the drink of choice for those customers who love gin flavours and want to enjoy their mid-week or weekend drink, without fear of a fuzzy head impacting the next day. They want a healthier kind of fun.
The LUXLO-For Gin Lovers range will add instant impact to the back bar and catch the eye of the curious patron with its premium look and vibrantly coloured varieties. Customer’s looking to actively reduce their alcohol intake can choose from four flavours: Ginny, Blood Orange, Pomegranate & Raspberry, and Passion Fruit.
Founded and conceived by Steve Adams following a dramatic lifestyle change during which he lost weight and got fitter and healthier, Steve wanted to continue to enjoy a drink but found the choice was limited.
“After being unable to find a mid-proof drink that wasn’t too sweet or overpowering in terms of flavour, I decided to create a spirit for the mindful drinker who wanted to drink less but drink better,” comments Steve.
“Consumer demand for lower ABV drinks is at an all-time high with Gen Z drinking less alcohol and with a preference for quality spirits and high-end cocktails. Although there are plenty of options in the wine and beer categories, there’s nothing in the mid-proof spirit category, unless you want an incredibly sweet sherry, cherry brandy liqueur or cream-based, calorie-laden drink. These were not an option for me, so I began developing LUXLO”.
LUXLO head distiller Matt Servini worked hard to ensure that the flavour of juniper leads LUXLO and is as detectable to the palate as it can be, while maintaining a lower ABV. With nine carefully selected botanicals, all individually distilled, the result is an exquisitely balanced, smooth, light and refreshing, premium quality spirit.
Mix with a good quality tonic, add a slice of fresh citrus fruit or a few frozen berries for a fruity twist and serve. For more perfect serve suggestions visit www.luxlospirits.com
LUXLO is urging all licensed venues, including events venues, pubs, bars, hotels and restaurants to be part of the mid-proof spirits movement and cater for a rapidly growing market.
Meeting the needs of growing food intolerances and lifestyle choices, LUXLO is also gluten free and vegan. All four LUXLO varieties are available in 70cl bottles. The RRP is £30 per bottle. To discuss trade prices and stockist enquiries contact [email protected].
LUXLO Spirited by Nature
