- Food delivery company Deliveroo brings back its Deloveroo initiative for World Pride Month – with a focus on inclusivity
- Brand launches its School for Allies website for staff and partners to help raise awareness of issues facing the queer community as well as offering guidance and support, working with Helsa Helps
- Designer of the progressive Pride flag, Daniel Quasar, creates five designs for 2,500 Deliveroo P’Riders displaying pronouns and flags representing bisexual, pansexual, non-binary, intersex and other sexualities
- 2,500 P’Riders will be encouraged to attach the designs to their Deliveroo bags in UK cities creating a distinctive, eye-catching sight in communities to celebrate Pride Month
London: Wednesday 9th June, 2021: To celebrate Pride Month, food-delivery company Deliveroo has brought back its Deliveroo initiative with a strengthened focus on inclusivity and representation. With this comes new livery on rider bags featuring pronouns and flags designed by Daniel Quasar, the graphic designer who reinterpreted the LGBT Rainbow Flag, adding a five-coloured chevron to place a greater emphasis on inclusion and progression.
2,500 UK riders will have the option to feature flags on bags representing the LGBTTQQIAAP community, featuring designs by Daniel Quasar including the intersex, pansexual, asexual and collective progressive pride flag. The design will include rider pronouns with a “Pronouns Matter” statement that Deliveroo P’riders can add to their bags and wear proudly when riding through cities across the UK, including Brighton, Blackpool, London, Manchester and Birmingham.
To help continue the Pride Month celebrations online, Deliveroo will also be reskinning it’s app with their Deloveroo redesign. The brand has also launched its School of Allies initiative online to promote better inclusion, support and awareness of the issues facing queer people in the UK.
Hadi Moussa, Chief Business Officer at Deliveroo, said: “Deliveroo is a proud ally of the LGBTTQQIAAP community. Pride 2021 is about embracing inclusivity and we are delighted to give our Deliveroo riders the opportunity to take to the streets with bags displaying Pride flags in a show of support for the community.”
As the Deliveroo network of riders, restaurants and partners continues to grow, the food delivery company remains committed to promoting an inclusive environment and working with partners who share similar values. To help increase awareness of the issues facing the queer community, as well as offer advice, support and information, the company has launched School for Allies, a new website designed to raise awareness of issues surrounding gender and sexuality.
Deliveroo School of Allies was created by the company’s Pride Committee, which aims to protect and improve the lives of LGBTTQQIAAP Deliveroo employees and allies, wherever they are. Their focus is on educating colleagues, representation in the food delivery industry and playing a leading role in communities, and the team is aided by Helsa Helps.
A mini curriculum will also be provided for potential allies to help foster positive emotional and mental wellbeing for their LGBTTQQIAAP friends, family and colleagues and to spotlight helpful resources.
Deliveroo will be working alongside LGBT Switchboard and Helsa Helps as part of its ongoing commitment to Pride.