- American inspired food and cocktail brand, Fridays, to launch NEW ‘Fridays and Go’ restaurant in Dundee, Scotland
- Fast, casual service is the priority at Fridays And Go, which will be authentically Fridays with a menu delivering all the famous Fridays’ classics and celebrating that same ‘All American’ feel
- The new quick service restaurant, which is the first pilot site in the UK, is expected to open in March 2022
(A selection of ‘Fridays and Go’ menu items)
19 January 2022: Fridays, part of newly listed Hostmore plc, is excited to announce a new era in its UK operations with the opening of the first ‘Fridays and Go’ Quick Service Restaurant (‘QSR’) in Dundee, Scotland.
Spanning c. 2600 square feet, the restaurant, situated on Reform Street, just off the High Street in the centre of Dundee, is expected to open in March 2022 and will offer iconic items from the famous Fridays menu to those on the move or those that want to sit in.
Extending that authentic Fridays experience, ‘Fridays & Go’ will offer that same ‘All American’ feel and celebrate everything guests have come to know and love about the brand, including a nod to nostalgia and heritage memorabilia, as well as all that fun, flare and iconic generosity of spirit that you associate with the Fridays brand.
Service and speed is the priority at ‘Fridays and Go’. Food and drink will be available to order digitally, with touch screens offering order and pay technology, and will be served in fully recyclable and compostable red and white striped Fridays packaging. Click & Collect and Delivery services will also be supported at the Dundee site.
The ‘Fridays and Go’ menu will include iconic Fridays favourites such as: Chicken wings, Nachos, Fridays Sesame Chicken Strips tossed in its legendary Glaze, a selection of Fridays’ best ever Burgers, including Fridays Glazed and To Vegan and Beyond, as well as premium coffee and legendary milkshakes. New items will also feature on the innovative menu including the Bucket of Bones and a Boneless Chicken Dog.
The restaurant is expected to create 25 full and part-time jobs for people in the Dundee area. Furthermore, Fridays aims to open potentially up to 30 additional QSR sites across the UK in the next three years, subject to the brand’s success.
Robert B. Cook, Fridays CEO, said: “We are extremely excited to be launching the first ever ‘Fridays and Go’ in Dundee – a vibrant city with a proud history of jute, jam and journalism, fantastic people, two great football teams and a bustling student community.
“We are always looking to offer customers new experiences under the Fridays umbrella. ‘Fridays and Go’ will deliver our best ever food at speed for customers on the move, with the iconic Fridays experience remaining a constant. We can’t wait to launch this new concept and continue to spread that Fridays Feeling further across the UK and particularly in Scotland.”
