Opening in December 2024, the Grade II listed hotel will offer a luxurious, laid-back escape

January 2024 – Visionary British hospitality brand, The Signet Collection is excited to announce that they have purchased The Deans Place Hotel, a Grade II listed four star hotel dating back to the 14th century. The property will open in December 2024 joining the collections award-winning portfolio which includes The Barnsdale in Rutland (launched May 2023), The Retreat at Elcot Park near Newbury (launched June 2022) and The Mitre in Hampton Court, London (launched September 2020).


The hotel will comprise 35 individually styled bedrooms, a restaurant that  champions local, independent growers and suppliers, inviting public lounges, a large function room, a heated outdoor swimming pool and stunning grounds. Surrounded by rolling countryside and endless local attractions, it will be the perfect base for an idyllic escape to the English countryside.


Hector Ross, Managing Partner of The Signet Collection commenting on the expansion, “We are thrilled to welcome Deans Place Hotel into our portfolio. This historic property aligns perfectly with our commitment to providing our guests with a sense of fun and laid-back affordable luxury. The hotel gives us the opportunity to create an environment that pays tribute to the property’s history while creating a new and memorable experience for our guests. We look forward to relaunching the ‘new’ Deans Place Hotel in December 2024.


Situated in the beautiful little village of Alfriston, The Deans Place Hotel is surrounded by a bustling community famed for throwing fetes and fayres on the ‘Tye’ (the village green), the sweeping South Downs National Park and chocolate-box-pretty pubs. Hidden gems along The Sussex Heritage Coast are just moments away too.The community is atmospherically rich and authentically British and the hotel will offer a luxurious, laid-back escape for all. 


ABOUT THE SIGNET COLLECTION The Signet Collection is a vibrant hotel company created by seasoned hotelier and restaurateur Hector Ross and team, whose vision is to create meaningful stays in time-honoured places throughout the UK. Founded with a mission to create extraordinary boutique hotels in curated destinations for the most discerning travellers, The Signet Collection launched in September 2020 alongside the first hotel in the portfolio, The Mitre Hampton Court. In 2022, The Retreat at Elcot Park near Newbury launched onto the scene followed by The Barnsdale in Rutland in May 2023. The Signet Collection is a homegrown and hands-on brand, resolute in its dedication to crafting stunning designs in historically significant properties, preserving authenticity, and delivering unparalleled F&B, service and experiences. The Signet Collection is made up of several destination-defining properties which will continue to launch over the next few years in the UK. For more information about The Signet Collection, visit 


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