This British Pie Week, The Prince in West London is celebrating the nation’s favourite comfort food with a limited-edition collaboration alongside cult favourites, Willy’s Pies and Guinness. Bringing together proper pies paired with perfectly poured pints, the partnership is a tribute to classic pub flavours.
Launching for British Pie Week from 2nd to 8th March and available throughout the month, the exclusive line-up of Willy’s Pies includes the Ox Cheek & Guinness pie, filled with slow-braised, meltingly tender beef in a stout-infused gravy, and the Cauliflower, Leek & Cheddar pie, where roasted cauliflower meets a rich cheddar cheese sauce, buttery leeks and Dijon mustard. Both are encased in golden, flaky pastry, and served with your choice of mash or chips, broccoli and gravy for £18.50.
The limited-edition Willy’s Pies x Guinness menu will be available exclusively at The Prince (14 Lillie Road, London, SW6 1TT) from 2nd March – 31st March, offering the ultimate pie-and-pint alongside the West London pub’s line up of pub quizzes, live music nights and lively weekend parties.
Book now: https://www.theprincelondon.com/events/british-pie-week-x-willys-pies
About Willy’s Pies
Willy’s Pies is a London-based, chef-founded pie brand setting the benchmark for modern British comfort food with restaurant-level standards and ingredients. Founded in 2020 by chef Will Lewis, whose background includes St. John Bread & Wine, Rochelle Canteen and Brat, the business began as a lockdown pie delivery service by pushbike and quickly built a following for its proper pies – ingredient-led, made with chef-level skill, and filled with exactly what they claim to be.
Rooted in old-school quality and influenced by time spent in New Zealand and Australia, where pies are eaten as a complete meal, Willy’s makes pies designed to stand on their own. Each one is still hand-pressed, with stock made in-house and a focus on high-quality British and Irish meat, combining traditional technique with production at scale. The company now produces around 10,000 pies a week, while maintaining this hands-on approach.
Willy’s Pies is stocked at major football stadiums, on Ocado and in pubs across London, as the brand continues to expand across retail, hospitality and cultural partnerships, with football legend Ian Wright among its investors.
About Incipio Group
The Prince is an Incipio Group venue. Founded in 2015, Incipio Group is a London-based hospitality company known for creating distinctive, experience-led venues that blend food, drink, design and culture. Over the past decade, the group has evolved into one of the capital’s most forward-thinking operators, developing a diverse portfolio of bars, restaurants and social destinations.
Incipio’s approach is rooted in strong creative vision, carefully curated concepts, and spaces designed to feel immersive, sociable and relevant to their surroundings. Each venue is shaped by a clear identity, from high-energy dining and nightlife experiences to more relaxed, design-led social hubs.
The group’s latest chapter sees Incipio play a key role in the £1.3 billion redevelopment of Olympia London, where it will launch a collection of new dining and drinking concepts that reflect its continued evolution and ambition. With a focus on quality, atmosphere, and storytelling, Incipio Group continues to shape some of London’s most talked-about hospitality destinations.
About Guinness
The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.guinness.com/en-gb.
Enjoy Guinness Sensibly. Visit www.drinkaware.co.uk
