Specialist bespoke corporate clothing manufacturer for the hospitality sector, Style Uniforms, has launched a new On-line Ordering Portal, offering existing and potential customers the prospect of making substantial savings whilst maintaining consistency over their brands.
Sheffield based Style Uniforms has been providing design and manufacturing services to clients in the hospitality industry since 1993, it has customers all over the UK, and has some of the biggest brand names in the sector as clients.
To help make the customer experience easier, Style Uniforms developed an on-line re-ordering system that is specifically tailored to each client. It is designed to allow customers with multiple outlets to maintain control over expenditure and brand image consistency, as Director Chris Baldran explains.
“We found that some customers experienced difficulties when orders from various outlets in the chain became inconsistent. This led to re-orders, lost time and the brand being presented inconsistently. We designed the portal so that any manager in a brand chain can log on and order any number of an item in whatever colour, style or size they need; but they are only ever presented with choices that have been approved by head office. This reduces errors, saves time and money and means that no matter where the hotel, conference centre or restaurant is located, the staff always order only the approved clothing with the correct brand designs on them. The Portal proved so successful in our pilot that we are now making it available to all existing clients and it will be a key service benefit we offer to new customers,” says Chris Baldran.
The portal allows for the construction of a dedicated on-line booking page that is based on and contains each customer’s previously ordered or agreed items that can be worn by members of staff. The system provides for much faster simultaneous order placing by numerous employees without the need for one person having to act as a central contact point for re-orders.
“A huge amount of work goes into getting a brand image right, and nothing represents the brand more than employees, so they have to look the part. We spend a considerable time with our clients in the designing of uniforms and corporate clothing so that all members of staff are perfect looking ambassadors for their brands. What our Portal now adds is peace of mind in the re-ordering process as all orders are cross-referenced with purchase orders and if an item of clothing is discontinued, it becomes instantly unavailable to order, which again maintains consistency of brand image in front of customers,” says Chris Baldran.
Style Uniforms is based at International House, Nunnery Drive on the Manor Business Park in Sheffield.