Just four months on from its launch to market, Farm Frites’ Ultimate Chip has been awarded a coveted Chefs’ Choice Award.
Farm Frites won the Best Meal Accompaniment category after judges declared that its Ultimate Chip was ‘a good crisp chip with a well-balanced flavour and texture.’ The product was also praised for its texture and taste with judges stating they ‘are both of high standard.’
Launched as the company celebrates 25 years in the UK, Farm Frites’ Ultimate Chip offers an authentic, high quality meal accompaniment for premium casual dining operators.
It offers a truly rustic feel by being ‘perfectly imperfect’ in design; popular among consumers and for operators who offer a premium ‘gastro’ menu. It is based on a 10-step process and is designed to take the strain off busy chefs and offer time savings with the end result to match with the chips they make themselves.
The Chefs’ Choice Awards are run by William Reed Publishing to showcase the work of foodservice suppliers from wholesalers through to manufacturers. They are judged by chefs for chefs and reward quality, innovation value and great taste delivery.
“It’s a massive coup for us to have won this award, particularly against such high quality competition, explains Nic Townsend, marketing manager UK & Ireland, Farm Frites. “This was a UK-first launch and was developed with valuable input from a team of chefs who work in the premium burger and casual dining sectors. We took our time to get this product right and this award is well deserved for everyone who has been involved in the manufacture of our Ultimate Chip.”
Manufactured at the peak of freshness before being professionally prepared and frozen, the Ultimate Chip contrasts a perfect fluffy inner for a melt in the mouth feel with a crispy outer for the pe rfect crunch.
Farm Frites’ Ultimate Chip is stored frozen and can be deep fried in small quantities for just 4-5 minutes. It is fully allergen free and reaches the Governments Salt Pledge target.