Dean Gambles & Co have successfully disposed of Red Dog Saloons offshoot concept Red Dog American Sandwiches on Hoxton Square.
The restaurant was acquired by Christian Pero who runs In Parma by Food Roots on Charlotte Place in Fitzrovia. In Parma as its name suggests focuses on cuisine and produce from the City of Parma and the Emilia-Romagna region in Northern Italian. The restaurant was featured on the Sky Italia programme ‘4 Ristoranti’ and was showcased as one of the top four Italian Restaurants in London.
Dean Gambles & Co acted for Red Dog Restaurants after they took the strategic decision to focus on Red Dog Saloon which is also on Hoxton Square and was acquired by Dean Gambles & Co. Red Dog Saloon remains popular in Shoreditch since opening in 2011 and to relocate Red Dog American Sandwiches to Red Dog Saloon. Red Dog American Sandwiches will still be available but now via online takeaway platforms Deliveroo and Uber Eats.
Doni Jones who brokered the deal stated “from working with In Parma as an acquisition client we knew that Hoxton Square would be a great location for the next concept from Food Roots given the foodie culture in East London. Restaurants by Food Roots focus on specific regions in Italy. The new restaurant looks likely to focus on another region. The 750 sq ft will also provide an intimate setting for this restaurant which will serve Lambrusco in a bowl.
Shoreditch is an area in London which is extremely competitive and has seen a massive influx of restaurants over the last decades and is one of the most popular destination in London for its food culture and nightlife.
Food Roots will provide another restaurant that foodies and tourists will appreciate for its authenticity and will be a welcomed addition to the Shoreditch restaurant scene.
