In a recent study, it was found that the cost of acquiring a new customer is 7 times higher compared to retaining an existing one. Additionally, an existing shopper spends 67% more than new consumers, accounting for 55-70% of a food retailer’s revenue. With the food service industry growing exponentially, the stakes have never been higher for companies to not only attract new customers but once they do so, ensure that they keep coming back to them and potentially turn into their own, unofficial brand ambassadors.
This can be done in a number of ways; some simple and easy to implement, whilst others are long-term strategies. As a result, some of the core topics the conference will address include loyalty apps and clubs, digital engagement through social channels and incorporating customer information within your back office functions to improve business intelligence.
There will be great overlay between core job functions at the event and by the end of the second day; delegates will leave with new or improved knowledge on their sector whilst hearing thought leaders give their perspectives. As well as that, we offer an unrivalled opportunity to network amongst peers who share similar concerns and working together as an industry to try and solve them.
If you would like to attend this year’s event, REGISTER today & Quote MK-BP4 to reserve your place.
If you are a Food Service Operator, REGISTER today & Quote MK-BP4 to claim your free place.
