Prezzemolo & Vitale (P&V), the contempory, family run, Italian grocery retailer, is delighted to announce the arrival of its second London store located on the affluent Kings Road, Chelsea.
Founded 30 years ago by now husband and wife team Giuseppe Prezzemolo & Giusi Vitale, the store, which has over six locations in Palermo, Italy, is a shopping destination selling only the very best, traditional Sicilian as well as Italian delicacies. A love for food and a keen eye for selecting high quality items only runs through the veins of the P&V family. Each member of the team is a passionate, self-proclaimed food enthusiast and as such a great deal of time is taken to hand select the products available in store.
P&V prides itself on quality and as such authentic, and in some cases ancient, Sicilian methods of production are of the upmost importance, as is the use of sun drenched, native Sicilian ingredients. Working only with highly respected and valued suppliers, P&V works hard to ensure that the treasured, Sicilian and Italian finds are made available to customers at affordable prices.
Combining the traditions of a neighbourhood store with gourmet artisanal products, shoppers can expect to find a range of take away readymade meals and sandwiches as well as charcuterie, cheese boards and specialist pantry essentials. P&V King’s Road also boasts a coffee bar and a Cantina (a wine cellar), offering a varied selection including world renowned names, classics and rarities from small Italian winemakers, as well as those from further afield.
Also stocked, and in pride of place, is Giù Giù, P&V’s own brand. Named after Giuseppe Prezzemolo & Giusi Vitale, Giù Giù brings value to small artisanal products created under the Sicilian sun. Expect to find a range of pesto, tomato sauces, preserves, jams, honey, biscuits and beer.
Mindful of the P&V customer’s lifestyle, the store offers a range of healthy, organic and gluten free foods as well as a baby food range. Services including online ordering for home delivery, online ordering for instore collection, a sommelier service via WhatsApp and a tailored personal shopping service for special meals are also offered. The team at P&V can advise according to the number of diners, budget, level of cooking skills and preparation time to assist shoppers in creating the perfect menu.
