Each year, for three days in May, London’s Olympia becomes the place to be for thousands of drinks industry professionals. The London Wine Fair – now in its 39th year – will see drinks producers from all over the World showcase new launches, innovations and old favourites, all under one roof. Last year’s show welcomed 14,250 visitors, 30% of which were from the on-trade, there to revamp lists, discover the latest trends and do business.
For 2019, the organisers are expecting more than 14,000 wines and spirits to be on show, exhibiting within carefully zoned areas, including: The Trading Floor is dedicated to UK agents, such as Hatch Mansfield and Broadland Wineries alongside the classic regions of France, Italy and Spain and emerging regions such as Georgia, Greece and Moldova; Drinks Britannia, which launched in 2018 to showcase the best of British drinks, will host a raft of English and Welsh wines, spirits – including whisky and gin – craft beer and cider, and soft drinks. Many will be artisanal, all home-grown; and Esoterica, which features boutique wine importers, several of whom are dedicated to the on-trade, will host more than 100 U.K. companies.
The Fair is world-renowned for its content; the Masterclasses, Industry Briefings and Seminars. The Education Zone, which will run in partnership with The Wine & Spirit Education Trust (WSET), will double in size to meet demand for the timetable of tastings, which will be run by the team of educators. This is a great learning hub for staff of all levels. A further Masterclass Theatre has been added to manage the demand and on-trade visitors will be well catered for here, with big industry names to look out for. The Innovation Zone will showcase the latest ideas in smart technology, social media engagement and design, with TED-style talks designed to be specifically relevant for the on-trade. And, of course, Brexit – which we assume will have happened come May – will be high on the agenda, and briefings on this unmissable for anyone running a business selling wine and spirits in the U.K.
To register, and secure your place for this year’s show, please visit: www.londonwinefair.com and follow on social media @londonwinefair
Dates & Times
Monday, 21st May: 10.00 – 18.00
Tuesday, 22nd May: 09.30 – 18.00
Wednesday, 23rd May: 09.30 – 17.00