Summer weather has finally arrived! BACARDÍ cools down the UK with frozen cocktails while introducing new limited edition BACARDÍ Coconut and BACARDÍ Raspberry bottles, inspired by the natural flavours of summer
Link to purchase: https://poptailsbylapp.shop/en/
BACARDÍ Rum has partnered with ‘Poptails by LAPP’ to launch a limited run of delicious Fruity Frozen Cocktail Kits for rum lovers to enjoy just in time for the revival of summer in the UK. Frozen cocktails are having a real moment and are currently the seventh most ordered serve for summer 2021[1], showing their universal popularity as Brits look to cool down from the summer heat.
BACARDÍ Fruity Frozen Cocktail Kits will be available to pre-order from 18th August for £35, exclusively on the Poptails By LAPP website. Perfect for cocktail lovers who yearn to evolve their mixology skills while creating easy-to-make, crowd-pleasing cocktails within minutes when entertaining.
Cocktail enthusiasts will be able to choose between two kit flavours – a tropical coconut and pineapple kit made with bold and fresh BACARDÍ Coconut to make a Rumstar Colada frozen cocktail (a twist on the classic Pornstar Martini), or a zesty berry kit which includes all the ingredients to make a delicious frozen Red Berry Daiquiri with tangy and sweet BACARDÍ Raspberry to enjoy and sip in the sun.
The BACARDÍ Fruity Frozen Cocktail Kits will keep summer going and transport you to a tropical paradise with a vibrant drinks experience – all from the comfort of your own garden and without needing any extraordinary bartender expertise, just a blender! The kits both feature the new limited edition BACARDÍ Raspberry and BACARDÍ Coconut bottles in addition to LAPP’s non-alcoholic flavoured Poptails that arrive frozen. Just blend for 10 seconds with the fruity expression from BACARDÍ and other recipe ingredients for the ultimate tipple.
Inspired by the Caribbean heritage and vibrant personality of BACARDÍ, the new limited edition bottles will make you feel like your back yard is a beach, bringing a summer holiday vibe to any bar cart or back bar. The design also reflects the natural flavours of the ingredients in BACARDÍ Coconut and BACARDÍ Raspberry, showcasing fresh flavour inside and out.
“With many Brits staycationing in the UK this summer, August will finally bring us some much-deserved heat and how better to celebrate than with a frozen cocktail!” says Marie Peyto, Brand Director for BACARDÍ Rum UK. “After partnering with key bars across the UK to bring delicious frozen cocktails to the public, we wanted to create a way for people to also enjoy at home with BACARDÍ Rum just in time for summer’s hot finale. Now anyone can create bar-quality frozen drinks in their own kitchen with our new Fruity Frozen Cocktail Kits in partnership with LAPP – complete with new eye-catching BACARDÍ Coconut and Raspberry bottles that are perfect for summer entertaining”.
Continuing the tropical, vibrant, and fun experiences this summer, BACARDÍ also announces the arrival of its new drink-dispensing billboard which will serve fruity frozen cocktails to the sun-lovers of London, creating a slice of paradise on the Thames. The public will be able to sample both BACARDÍ Coconut and BACARDÍ Raspberry in complimentary frozen cocktails on 21st and 22nd August from 12:00pm to 19:00pm at Observation Point, Southbank, and can vote for their favourite for the chance to win one of 10 Fruity Frozen Cocktail Kits to enjoy at home, in the flavour of their choice.
[1] Bacardi Summer Drinks Trends Report
