in

BOW BAR: NEW DESTINATION BAR BRINGING THE CREATIVITY & CULTURE OF THE EAST END TO WEST LONDON

MIXOLOGY DUO LEAD IMMERSIVE COCKTAIL EMPORIUM WITH OWN GIN & JELLIED EELS ON THE MENU

Bow Bar (www.instagram.com/bowbarldn/) is a new destination bar that is bringing to West London the creative dynamism of the East End, an area renowned for its eclectic design, gastronomic-innovation, trend-setting philosophy and vibrant atmosphere.

Order meets Chaos at Bow Bar with the pairing of Pietro Fania and Francesco Betti. Both have crafted an ever-changing, seasonal creative mixology menu, featuring artistic, decorative and complex cocktails with stunning visual presentation to satisfy the senses.

Francesco and Pietro endeavour to provide an educational experience at the bar, taking time to converse with customers and create their perfect mixology mix – always on-hand for recommendations that take customers out of their comfort zone, to surprise and delight.

Bow Bar is a vibrant space serving late-afternoon and night-time drinks, including quality spirits and East London crafted beers, and shareable, creative small plates made with British ingredients and featuring the East End’s iconic Jellied Eels.

The venue takes residence inside the flagship Hilton London Metropole hotel on the Edgware Road and hosts an array of DJs from Thursday – Saturday.

No respectable East London bar would be without a gin selection and Bow Bar is no exception. London’s age-old love affair with the spirit is encapsulated in Bow Bar’s very own 225 Gin. Blended and bottled in the capital, every drop encapsulates Bow Bar’s unique and incomparable essence. Guests will want to take a bottle, or two, home from Bow Bar (which is the only stockist in London).

Featuring a dramatic central bar, sleek copper menus and warm lighting, the décor is bought to life with lively commissioned artwork inspired by Bow, Columbia Road Market and East London in general – created by local resident, Olha Pryymaak.

Bow Bar’s name references the Bow bells of London – to be a true Londoner, one must have been born within the sound of these East London church bells. This spirit of authenticity and East London’s daring soul and strong character can be tasted in each sip of the bar’s innovative cocktails, expertly crafted by the team’s imaginative mixologists, who take centre stage.

Bow Bar is sustainability-focused. Each uniform is made from fully recyclable materials. Herbs and garnishes are grown in an inside garden on the bar, compostable straws made of agave adorn the drinks and careful management of water filtration is considered.

The Cocktail Menu

Highlights include:

  • Columbia Road Martini (Roku Japanese Gin, Grey Goose Vodka, Middle-East Rose Infusion, Redchurch Pale Ale Reduction, Wild Foragers Liqueur & Apple Malic Acid)
  • Remember the East! (Woodford Reserve Bourbon, Malabar Peppercorn Infusion, Indian Coriander Seeds, Barrel Aged Sweet Vermouth, Slovenian Raspberry Eau de Vie & Absinthe Bitters)
  • Bee’s Knees (Hendricks Lunar Gin, Bee Pollen Infusion, Pappa Reale, Citruses Husks Shrub, Wild Chestnut Honey, Citric Acid & Electric Bitters)
  • Blinker (Macallan 12 Sherry Oak Cask, Fresh Berries Compote, French Forrest Wild Berries Liqueur, Freshly Squeezed, Lemon Juice & Raspberry Coating)
  • Lady B (Grey Goose Vodka, Orange Infusion, Peach Stone Liqueur, Fresh Grapefruit and Lime Juice, Compound Paint & Dehydrated Orange Dust)

Sharing Plates Menu

Highlights include:

  • Jellied Eel, Lightly Smoked with Potato & Sweet Soy Gel
  • Spiced Beef Tartar, Served with Rice Crackers
  • Chilled Shiitake Mushroom, in a Lettuce Salad with Wasabi Vinegar

Pietro Fania, General Manager, and Francesco Betti, Assistant General Manager, at Bow Bar, says:

“The anticipation to launch Bow Bar has been immense. We’ve spent months and months scribbling in our notebooks, half in Italian, half in English, crafting incredible recipes to surprise and delight the cocktail lovers of London.

We both live in bustling Brick Lane and are excited to bring a taste of the East End to West London. We spend time with guests to understand the preferred flavour profile to suggest one of our unexpected creations. Take the Blinker, for example, a deliciously sweet taste created with whiskey. We never get bored seeing the non-whiskey lovers stunned reactions after their first taste.

We love challenging the norm and enticing guests out of their comfort zone.”

Bow Bar

Address: 225 Edgware Road, Paddington, London W2 1JU

020 7402 4141

Website: https://www.instagram.com/bowbarldn

Opening Times:

11am – 1am

Social Media:

Instagram: @BowBarLDN

Written by

22.2.22 | STAY AT GENERATOR AT 22% OFF UNTIL 16th MARCH

Edwin Fjeldtvedt, Favrit CEO, shares his insight for restaurants and bars to take the digital guest experience to the next level