Grab your bottle from Iceland stores across the UK in perfect time for summer
A brand-new and affordable alternative ingredient for the nation’s favourite cocktail, the Passion Fruit Martini, has hit Iceland stores across the UK.
Apollo is a Passion Fruit liqueur made with real passion fruit juice and natural flavours and as a better value alternative to the leading brands, you don’t have to break the bank to shake up a serve or two this weekend.
With the cost of going ‘out out’ through the roof, staying in is the new going out this summer.
Available in a 70cl bottle at 17% vol, Apollo has an RRP of just £9, so is definitely one to have stocked up for a boozy weekend with your pals, or a date night with your other half.
Clare Gibson, Marketing Director at ICB, commented: “We hope Apollo can rival others on the shelves and provide consumers with a more affordable option for shaking up Passion Fruit Martinis at home!
“The launch comes following the continued trend towards at-home cocktail making, with the public taking their hand at mixology and seeking out new drinks and flavours they can make themselves.
“The at-home cocktail making trend is expected to continue as the realisation of a cost of a night out has led to consumers combining visits to their favourite bars and restaurants with entertaining at home, choosing to expand and upgrade their home bars instead.
“It’s certainly one to try, and its delicious tropical flavour is perfect for summer nights.”
