Fast food is a guilty pleasure for many people. Some like it for its taste, others value its convenience, while some are simply mesmerized by the bright banners and mouth-watering commercials that the fast food chains put out. However, have you ever wondered what has kept all the food outlets you see around afloat in the buzzing food industry?
Especially the international brands that you see locally in your nearby areas. It is primarily their localization strategy, followed by interior design and standardization. These things combined have helped foreign food companies to expand their business to countries around the world. It is an attempt to brand their content in a way to appeal to the local audiences and to make them prefer this product more than the one of their competitors. In this article, we will discuss the role of interior design, localization, and standardization in fast-food outlets.
- Interior design
The interior design of a fast-food outlet is one of the most crucial aspects of its branding strategies. It is the first thing customers observe when they walk into your store. Even people looking for restaurants to visit online tend to first look at the ambiance of the store before making a choice. Therefore, interior design plays a very important role in how a customer perceives your brand and the kind of service they expect. Moreover, it also dictates the time customers spend in your store and if they want to revisit it in the future.
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- Localization
Localization has been one of the primary factors driving success for most fast-food outlets. Fast-food chains like McDonald’s are the key example. It is among the most popular food chains across the world. It started as a local brand in California, US, and today, it has thousands of stores. This was made possible because of its attractive localization strategy.
This is how a brand can go about its localization strategy when trying to set up business in a foreign location:
- You can personalize products catering to the needs of the target audience.
- Manipulate the prices according to the local markets.
- The brand’s website should be translated into a language that the target audience speaks, along with other brand content.
- The cultural difference should also be kept in mind.
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- Standardization
Globally recognized food brands have some standard items that are loved by people across different cultures and countries. It is important to retain these items in your menu when expanding your company to a new location, as it will drive the crowd to your brand. Every brand has its specialties and they help keep up the hype around the brand. That said, a restaurant should be flexible enough to accommodate the changing needs of its customers.
Wrapping up
Some global fast-food outlets have proven how to successfully penetrate local markets and drive out the already existing local competitors. Some examples include McDonald’s, Burger King, and Domino’s. Localization and standardization, not to forget interior design, are some of the crucial and defining properties that have helped these brands branch out to new locations and establish their brand image. This is why, if you are a small business that intends to go global, make sure you pay special attention to how people perceive your brand and effectively localize your brand to appeal to international customers.
Author: Ruby Butz
Ruby Butz is a professional writer and blogger. She is fond of writing and has worked with several top publications worldwide. She is an active blogger and posts majorly about lifestyle, travel, and fashion. When Ruby is not working, she can be found playing video games
