SiteMinder, the global hotel industry’s leading guest acquisition platform, has today launched the SiteMinder Partner Program to bring out the strength of the local advisory community for hotels.
The Program forms the most extensive, global program for hotel advisors and property management system (PMS) vendors, who can now gain access to critical training, educational resources and dedicated online support from SiteMinder to provide a more holistic offering to their hotel clients.
The Partner Program is the latest major initiative from SiteMinder to address the fragmentation across the hotel industry worldwide. Its launch expands SiteMinder’s ecosystem to now comprise hotel advisors as well as more than 1000 system integrations, built over more than a decade, in the areas of property management, distribution, upselling and revenue management, marketing, reputation management and guest applications.
More than 100 hotel advisors—providing revenue management consulting, digital marketing, website design and development, and all-in-one consulting services—and PMS vendors have already opted into the SiteMinder Partner Program since it piloted in July. An estimated 2000 hotel consultants and all 400 SiteMinder-integrated PMS vendors are expected to qualify for the program, to benefit up to 100,000 hotels globally.
“Hotel advisors and PMS vendors are often the first port of call for hoteliers in any local market. They are known and trusted, but are constrained by time and resources. In light of the year it has been, we recognised that they could do more if given the opportunity to leverage the global resources and brand equity that SiteMinder could bring. We believe in collective power, especially at this most crucial time when hotel businesses need every chance to succeed,” says Dai Williams, Chief Growth Officer at SiteMinder.
“For nearly 15 years, we have worked to solve for the huge fragmentation within the hotel industry by building the largest open ecosystem for hotels. By giving hotels direct access to more than 1000 third-party advisors and system integrations that complement our best-of-breed software, we know we are uniquely positioned to deliver this Partner Program for the hotel industry at scale, and that the impact we can have together far surpasses the impact that any of us could have on our own.”
UK-based Bamboo Revenue is among the hotel advisors now signed up to the SiteMinder Partner Program.
“Working closely with our hotel clients, we are often seen as their key contact for all of their distribution channels and providers. Through the SiteMinder Partner Program, I now have a single point of contact at SiteMinder, priority support and access to all of the technical resources I need,” says Corin Burr, Director and Founder of Bamboo Revenue.
PMS provider StayNTouch shares similar sentiments.
“We know it’s critical for hotels to have an innovative, scalable and seamlessly-integrated technology ecosystem that can enhance every touchpoint of the guest journey,” says Nisha Singh, Vice President of Sales at StayNTouch. “Through the SiteMinder Partner Program, we’re able to strengthen our partnership with another leader in hospitality technology to provide hotels with easy access to the right solutions to grow their business.”
