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Laura Ashley rebrand begins at Burnham Beeches Hotel @LauraAshHotels

Burnham Beeches Hotel, located in South Buckinghamshire, has revealed a first look at its new Laura Ashley designed bedrooms, as it begins its transformation to rebrand as a Laura Ashley Hotel. The four-star hotel is currently undergoing a major refurbishment and later this year will become the third hotel in the Laura Ashley Hotels portfolio.

The newly refurbished bedrooms at Burnham Beeches Hotel are light and airy, featuring Laura Ashley Elmley Steel wallpaper, complemented by a contemporary colour palette of tones of cool grey and deep charcoal with pops of striking red and turquoise.

The stylish rooms are elegantly decorated with accessories from the Laura Ashley home furnishings range, including large gold circular mirrors and antique-style brass glass frame pendant lights. Retro-style radios and telephones in each room give a nod to the building’s history, while striking art works give the rooms a sense of luxury. Beech Forest I, c.1902 art work by Gustav Klimt was chosen in reference to the beautiful grounds and trees surrounding the hotel.

The bathrooms feature a fresh colour palette, with a striking pattern tile floor design, from the Laura Ashley archives, taking centre stage.

Every detail has been considered in the rooms, with little luxuries including a Nespresso machine and robes and slippers to ensure complete relaxation in the Buckinghamshire countryside.

The beautiful interior design will soon be extended across the hotel, showcasing the Laura Ashley Home range and its exquisite, inherently high-quality British fabrics and furnishings, to create a luxurious designer destination.

Rebecca Fewings, Marketing Manager for Laura Ashley Hotels, said: “We’re delighted that the first steps have begun to transform Burnham Beeches Hotel as it joins the Laura Ashley Hotels portfolio later this year. A thorough refurbishment is underway and outline planning permission has been agreed. It is a very exciting time for the hotel.”

The elegant 82-bedroom Burnham Beeches hotel will undergo restoration and renovation throughout the property as part of the rebrand.

The Laura Ashley Hotel portfolio, which also includes The Belsfield Hotel, Windermere, and soon to include The Chace Hotel in Coventry from July 2018, aims to offer guests an authentic home from home experience against the backdrop of the Laura Ashley Home range in characterful properties in the UK.

The first Laura Ashley The Tea Room in the South of England opened at Burnham Beeches Hotel in August 2018.

Contact Burnham Beeches on 01628 429 955 or email [email protected].

Burnham Beeches Hotel, Grove Road, Burnham, Slough, SL1 8DP

Instagram – @lauraashleyhotels

Twitter – @LauraAshHotels

Facebook – Laura Ashley Hotels

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