Park Plaza London Riverbank has officially opened the capital’s first hotel room designed by families for families. Complete with chalk-board walls, neon lights and personalised experiences, the suite is available now.
The central London hotel is introducing its Ultimate Family Suite, in partnership with kids bedroom retailer, Room To Grow, following research* that revealed 40 per cent of children are “bored” on holiday, and that almost three quarters (71 per cent) of adults believe that hotel rooms are designed with grown-ups in mind, rather than children. This prompted the hotel to create a ‘design team’ that included guests – and children – who have been involved in the curation of the room.
With research revealing families’ main concerns are ensuring their children are entertained, as well as the entire family feeling relaxed, the suite has been designed so that everyone is catered for. The suite pairs ‘child-approved’ design elements with a modern and relaxed lifestyle vibe that will make adults feel equally at home, alongside services such as a family concierge to create the ultimate experience for guests.
Guests enter the two-bedroom suite to the warm, neutral tones of the master bedroom, which features sophisticated splashes of yellow and gold, mixed with earthy tones and textures that breathe life into the space. Soft and stylish cushions and throws make the room feel just like home, as striking art and books to inspire guests’ stay in London providing the finishing touches that will make it easy to relax from the moment they arrive.
But kids will be more interested in their room. Full to the brim with bright and bold colours and adorned with design elements that will stimulate both their senses and creativity, it’s the perfect place for them to call home during their break to London. After deciding who’s sleeping on the bunk or single bed provided, they will be instantly excited as they discover trunks full of treasures that include interactive games, and a projector that will illuminate the room come bedtime. Chalk board walls will also provide hours of fun, as the kids’ can challenge themselves to draw out their imaginations after a day of seeing the sights!
Following the design consultations, Park Plaza London Riverbank has also launched a new concierge service, exclusive for guests of the Ultimate Family Suite, who will help plan their trip from the moment they make their reservation. By sharing their family’s interests, the hotel will carefully tailor a personalised itinerary for their trip, pairing their interests with places to see and things to do within the capital.
The younger guests will also be able to personalise their stay, by choosing one of four themes for their soft furnishings: superhero, princess, sport and enchanted forest, as selected by the youngest members of the design team. Welcome treats and a ‘night cap’ for the adults can also be ordered in advance, so that every guest can arrive in the knowledge that everything is catered for!
Rob Flinter, General Manager at Park Plaza London Riverbank, said: “As a parent myself, I can absolutely relate to the struggles some parents contend with when on holiday and it was incredibly interesting to hear their own suggestions if they could design their own family hotel suite. I am delighted to say we have been able to include a lot of their ideas and we cannot wait to see their reactions.
“We pride ourselves on ensuring our guests receive a truly personalised experience and this special signature suite takes it further. The Ultimate Family Suite will be a permanent fixture at Park Plaza London Riverbank and is now open for booking.”
Anne Davies at Room to Grow added: “I was very pleased to be approached by Park Plaza Hotels and feel that their vision for a more modern approach to family travelling fits perfectly with Room To Grow’s Create Your Own Imaginarium concept, helping parents create imaginative, original spaces for their children to grow up in. The bedroom products that are in the family suite have been specially chosen to help make the space the perfect home away from home.”
The launch of the suite kicked off as Park Plaza London Riverbank entered the final stage of its multi-million-pound repositioning project, which saw the total number of guest rooms increased to 645, alongside facilities that included an indoor swimming pool and spa.
The Ultimate Family Suite is available from £179 per night. For more information and to book, visit: www.parkplaza.com/ultimatefamily.
For more information on Room to Grow and the products featured within the Ultimate Family Suite, visit: www.roomtogrow.co.uk.
