As England enters its second national lockdown and most of the population wave goodbye to dining out, Mindful Chef is offering customers the chance to enjoy the restaurant experience at home.
From 8th to 21st November, fans of LEON will be able to get their hands on its Naturally Fast Food from the comfort of their kitchen, as the restaurant partners with the UK’s top-rated recipe box brand Mindful Chef on the launch of its limited-edition boxes.
Delivered straight to customers’ doors nationwide, the limited-edition Mindful Chef x LEON recipe box will contain everything needed to make LEON’s famous lunch; Moroccan Meatballs and Sicilian-Style Meatless Meatballs. Each box includes pre-portioned ingredients, step-by-step instructions, plus a free jar of LEON’s iconic vegan Garlic Aioli to dollop on the side.
United on the mission to make healthy eating easy, the Mindful Chef x LEON recipes boxes follow the recipe box brand’s successful partnership with Nando’s that took place this summer.
Giles Humphries, co-founder of Mindful Chef, comments: “With so many people in the UK working from home due to Covid-19, we wanted to bring dishes that we know the nation will be missing treating themselves to when at the office, into their homes. We are big fans of LEON and think their concept of Naturally Fast Food aligns perfectly with our mission to make healthy eating not only easy, but tasty and enjoyable at the same time.”
Charlotte di Cello, LEON CCO and MD LEON Grocery, said: “We’re delighted to be partnering with Mindful Chef and sharing some of our most loved LEON classics with people to enjoy at home. Like us, they care about natural, well-sourced, food that tastes good and does you good. We’re excited to include a free jar of our best-selling Aioli, which just happens to be vegan.”
The Mindful Chef x LEON recipe boxes will be available for nationwide delivery from 8th – 21st November, from £4.50 per person, with the last order date being Tuesday 17th of November. Additionally, anyone new to Mindful Chef who orders online at mindfulchef.com/LEON will receive £10 off their first two boxes.
NOTES TO EDITORS
For further information please contact the Mindful Chef Press team [email protected]
About the LEON x Mindful Chef recipes
LEON’S SICILIAN-STYLE MEATLESS MEATBALLS WITH RICE
Recreate LEON’s Sicilian-style Meatless Meatballs at home, starring beluga lentils, aubergine, black olives and lemon zest. Spoon over fluffy brown rice, top with a luscious tomato sauce and enjoy with a dollop of LEON’s iconic vegan aioli.
LEON’S MOROCCAN MEATBALLS WITH SLAW AND BROWN RICE
Make LEON’s juicy Moroccan Meatballs at home, featuring grass-fed beef and their unique spice blend! Serve with a fresh tomato sauce, crunchy red cabbage and kale slaw and a dollop of LEON’s iconic aioli.
About LEON
LEON was founded in 2004 with the mission to make it easy for everybody to eat and live well, creating the category of Naturally Fast Food: food that tastes good, does you good, is affordable and is kind to the planet.
The brand has always championed seasonal, Mediterranean-inspired and free-from food, being the first to display nutritional symbols on their menus.
LEON was named Raymond Blanc Sustainability Hero in 2017 and, more recently, John Vincent founder and CEO at LEON, has partnered with actors Damian Lewis, Helen McCrory and Matt Lucas to launch FeedNHS. The non-for-profit campaign set to raise vital funds and deliver food to key workers on the frontline in the NHS serving almost half a million meals during the Covid-19 pandemic.
The brand is also celebrating 1-year for its grocery range exclusively available at Sainsbury’s supermarkets with products including ready meals, seasonal vegan sides, frozen waffle fries, dips and sauces, and more.
LEON has over 79 restaurants throughout the UK, as well as in Washington DC, Oslo, Amsterdam, Dublin, Rotterdam and Gran Canaria – with over 50 restaurants currently open. The brand has launched 12 cookbooks and sold over 1 million books, along with cookware and tableware, including a successful range of grocery products in Sainsbury’s.
About Mindful Chef
Mindful Chef is officially ranked as the UK’s favourite healthy recipe box service (Source: Trustpilot). Set up in 2015 by three Devon school friends Giles, Myles and Rob, the brand’s mission is to make healthy eating easy. Its recipe boxes and range of frozen meals provide people with everything they need to cook delicious nutritionally-balanced meals.
Mindful Chef aims to encourage individuals to lead a healthier life by reducing the amount of processed food consumed and cutting out refined carbohydrates. The health-focused recipe box brand is supported by athletes such as Victoria Pendleton CBE, Sir Andy Murray and Tom Daley.
The name ‘Mindful Chef’ embodies all that the brand aspires to be; mindful of the healthy ingredients it uses, mindful of the suppliers it chooses, and mindful of the brand’s impact on the environment. A certified B-Corp, its high-quality ingredients are sustainably sourced from small award-winning British farms. Plus, for every meal sold, Mindful Chef donates one school meal to a child living in poverty through the One Feeds Two charity. The brand has already reached a milestone of 5 million donated meals.
With up to 16 fresh meat, fish and plant-based recipes to choose from on its recipe box menu each week, plus a range of frozen meals, smoothies and soups, Mindful Chef provide a unique variety for people looking for a range of nutritious great tasting dishes. Its recipe boxes contain pre-portioned ingredients and recipe booklet, and all its innovative meals are free from dairy, gluten and refined carbs.
With options for all lifestyles, Mindful Chef offers one-person, two-person and family boxes, as well as catering for gluten-free, dairy-free, vegan, flexitarian, vegetarian and pescatarian diets.
