Squeaky Bean® has teamed up with Vetomeato restaurant, serving rebellious plant-based street food at The Old Crown, New Oxford Street, London, to offer 1000s of Squeaky Bean Pastrami Reuben sandwich specials absolutely FREE to help meat-lovers and meat reducers taking the Veganuary pledge*.
The Squeaky Bean Pastrami Reuben sandwich, worth £5, but FREE to those making a Vetomeato Deliveroo order throughout January* is made using Britain’s favourite Squeaky Bean Pastrami Style Slices stacked high with vegan American Style cheese, rocket, pickles, mustard mayo all in a focaccia sub. The Pastrami at the heart of this epic sandwich is made from wheat protein and chickpea flour which is seasoned with garlic, herbs and spices to deliver a mouth-watering meaty experience.
The Pastrami Style Slices are available at Tesco, Sainsbury’s, Ocado, Asda and Waitrose stores nationwide and are part of the ready to eat range from Squeaky Bean, perfect for sharing platters, salads and sandwiches. New additions to the range include:
Squeaky Bean NEW New Yorker Style Sandwich Duo (RRP £3.50, 370 Tesco Stores) includes Pastrami Style Slices made from wheat protein and chickpea flour, seasoned with herbs and spices, along with plant-based alternative to American Style Cheese (made from coconut oil and chickpea flour). The perfect combination for a tasty Reuben sandwich. Available at Tesco and on promotion at Tesco and Asda from 1st January at £2.75 (£0.75 off)
Squeaky Bean NEW Spanish Chorizo Style Slices (RRP £2.50, 592 Tesco Stores) made from wheat protein and red peppers, high in protein (26g per 100g) and lower in saturated fat than traditional Chorizo (8.5g per 100g[1]).
Squeaky Bean NEW Milano Salami Style Slices (RRP £2.50, 370 Tesco Stores) are made from wheat protein, tofu, and are seasoned with black and white pepper and garlic. They are high in protein (27g per 100g).
Justin Bones, founder Vetomeato, said: “For me the classic Reuben sandwich made with Squeaky Pastrami, vegan cheese and pickles, is a Sunday ritual! Since I went plant-based, it’s been my ultimate meaty feast. I’m sharing this classic sandwich for free to show people taking the Veganuary challenge, that going plant-based doesn’t have to mean compromising on taste.”
Sarah Augustine of Squeaky Bean said: “Our best-selling Pastrami makes the perfect Reuben sandwich for meat-lovers – that’s why we’re giving them out absolutely free with Vetomeato when you order in. These slices and many more in our range are available from supermarkets nationwide, so you can also stack up this classic sandwich at home. If you try one new thing this Veganuary, make sure it’s our Squeaky Pastrami.”
Squeaky Bean’s new delicious range of ready to eat slices are helping to expand the meat alternatives market, with the UK the largest national market for meat substitutes in Europe with sales over €502 million between October 2020 and September 2021.
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*FREE with orders of £20 or more via Deliveroo 7th to 31st January 2022 inclusive.
