The London Wine Fair organisers have announced new dates for the 2022 event. The Fair will now take place in-person from Tuesday, 7th to Thursday, 9th June. The change has come about as a result of ProWein’s decision to move their dates to directly clash with the London Wine Fair’s usual May timing.
Consultation with exhibitors and supporters has been a priority for the London Wine Fair organisers since ProWein’s announcement last week, and their feedback has very much shaped the decision to move the dates. Many exhibitors were booked in to both events, with several U.K. agents and importers concerned that whilst they would be in London, their producers would be split between London and Düsseldorf.
Hannah Tovey, Event Director of London Wine Fair, said: “Our objective is simply to create the best outcome for the wine industry. Being forced to decide between the two events was proving extremely unpalatable and clearly being in two places at once simply isn’t possible. When we pitched the possibility of moving The Fair to June, the response from our exhibitors was a resounding “yes”. Our adaptability during the pandemic enabled us to create an unmatched digital event for the industry to meet and trade within, whilst Covid-19 restrictions were in place. Once again acting with flexibility and in the interests of our industry creates more opportunities for the trade at such a critical time of recovery for many.
“We now have the London Wine Fair directly following the Platinum Jubilee celebrations which take place between Thursday, 2nd and Sunday, 5th June. The eyes of the world will be on London in early June, when celebrations not seen since the 2012 Olympics will take place. This is a really exciting opportunity for The Fair and the wine industry at large. We invite visitors and exhibitors to take full advantage of London – one of the World’s greatest cities – at its absolute best. Over the coming weeks we will unveil a campaign centred around our own celebrations – our 40th anniversary – and the role The Fair has played in shaping the U.K. and global wine industry over the years.
“We have experienced overwhelming support and affection for the London Wine Fair from all over the globe, since ProWein’s announcement. It has really highlighted just how significant The Fair is in the industry’s hearts, minds and indeed calendars. I would like to thank our exhibitors, the wine media, the wider industry, the team at Olympia and all our suppliers for their invaluable support over the last few days.”
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