Whiting & Hammond is set to remove an impressive 10,000 single use water bottles this year from its operation thanks to their investment in Mr Fitz Aqua Spritz. The award winning pub chain installed the dispense systems last year predominantly to provide a premium non-alcoholic drink solution but soon realised the additional benefits of their investment.
‘We’d been looking for something innovative and different to deliver our non-alcoholic drinks and were attracted to the Mr Fitz Aqua Spritz solution. There was simply nothing available to match it for flavour variety and profit delivery. We hadn’t quite realised though at the time what a positive impact it would also make on our operation and the environment’ said Paul Worman, Operations Director for the chain.
The Mr Fitz Aqua Spritz bar font dispenses chilled pure filtered still or sparkling water. Sites can then create their own premium non-alcoholic drinks menu from the range of over 25 botanical flavours provided by Mr Fitzpatrick’s. However, the ability to dispense the water straight into re-usable stoppered bottles is where the impressive savings have been generated.
‘We’re on course to dispense and sell a good 10,000 bottles in this way by the end of the year’ added Worman. ‘That equates to saving towards 900 cases of 75cl water being delivered across all of our sites. We additionally make operational savings on storage and electricity by reducing chilling in the fridges. An added bonus is the near 100% profit on each sale; It’s good for us and good for the environment!’
